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Copywriting Tips for Small Business Owners: Why Voice is Important & How to Use it in Your Writing

Do you freeze up when it’s time to write marketing copy for your business? There’s a ton of great copywriting tips out there, but for small business owners who are juggling everything, sifting through it all can be overwhelming. Want to know why you might be choking? All this advice is likely stifling your voice.

Between trying to learn SEO and writing strong headlines to understanding effective CTAs and knowing how to tweak copy for different platforms, marketing your business can be a lot. Basically, it’s a full-time job on top of your full-time job.

If you’re trying to check all the “best practices” boxes these marketing gurus suggest, you might end up neglecting one aspect that makes copywriting truly engaging.

Your voice.

Look at the copy you wrote in the past. Does it sound like you or does it sound like it was written by a robot? Or does it sound inconsistent because it’s a mashup of all the advice you’ve been following?

Before you frustrate yourself trying to implement the advanced copywriting tips you’re gobbling up, start small.

First, get comfortable writing freely. This will strengthen your voice, so when you’re ready to get crackin’ on your marketing copy, you’ll feel more confident.

Wondering how you can use voice in your writing? This 7-minute video offers some suggestions. Here, we’ll cover:

  • What influences your voice (and how it can negatively affect it)

  • Why voice is important

  • Why small business owners have the unique ability to harness their voice

  • Easy exercises to get you more comfortable writing in your own voice

Watch the video here.

You put your heart and soul into your company, wouldn’t you like your brand to sound more like you?

After all, people buy from people. This is a great opportunity to show a little of your personality and connect with your customers in a more authentic and meaningful way.

Need copywriting help? Contact us here to learn more about our project-based activation services.


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