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3 days ago
6 min

Are You Selecting the Right Marketing Channels for Your Employer Brand? Here's How to Find Out

To help you battle the shiny object syndrome, here are a few things to consider when evaluating channels/platform for your employer brand.

How to Showcase Your Company Culture: 5 Tips for Crafting a Great Careers Blog

Ashley Lauren Perez

Jan 27
5 min

How to Showcase Your Company Culture: 5 Tips for Crafting a Great Careers Blog

What do you need to do to create a career- and culture-focused blog? Here are 5 suggestions to get you started.

7 Creative Ways to Spark Life Into your Company Culture Videos

Ashley Lauren Perez

Dec 21, 2020
4 min

7 Creative Ways to Spark Life Into your Company Culture Videos

Have you included company culture videos in your recruitment marketing strategy? These videos are an important option to add to your cont...

Launch your Content Strategy Today: 7 Easy Copywriting Tips For Beginners

Ashley Lauren Perez

Dec 9, 2020
7 min

Launch your Content Strategy Today: 7 Easy Copywriting Tips For Beginners

To say we’re overwhelmed with content is an understatement. Social media. Email marketing. Videos. Streaming services. The technologies a...

How to Plan your Content Marketing Strategy + Free Checklist to Get you Started

Ashley Lauren Perez

Nov 11, 2020
6 min

How to Plan your Content Marketing Strategy + Free Checklist to Get you Started

Whether you’re marketing your business to generate sales or doing recruitment marketing to attract candidates, your content marketing strate

Build your Recruitment Marketing Strategy on a Budget: 18 Tools and Resources to Use

Ashley Lauren Perez

Oct 28, 2020
4 min

Build your Recruitment Marketing Strategy on a Budget: 18 Tools and Resources to Use

Build your recruitment marketing strategy. From design and editing to education and project management, we've got you covered.

Is Your Company Culture Statement Accurate? Here Are 9 Ways to Find Out

Ashley Lauren Perez

Oct 15, 2020
5 min

Is Your Company Culture Statement Accurate? Here Are 9 Ways to Find Out

Are your company culture and EVP statements accurate? Here are 9 ways to check PLUS suggestions on how to build your messaging.

Attract More Candidates: 5 Tips to Optimize Your Recruitment Marketing Strategy

Ashley Lauren Perez

Sep 2, 2020
5 min

Attract More Candidates: 5 Tips to Optimize Your Recruitment Marketing Strategy

Want to scale your recruitment marketing strategy? Check out these 5 ways to optimize your strategy and attract more candidates.

Beyond Written Content: 4 Additional Options to Elevate Your Recruitment Marketing Strategy

Ashley Lauren Perez

Aug 18, 2020
3 min

Beyond Written Content: 4 Additional Options to Elevate Your Recruitment Marketing Strategy

Visuals, audio, and events are great ways to bring your employer brand to life. Learn more about these recruitment marketing strategies.

Not Sure What to Include in Your Recruitment Marketing Content Strategy? Consider These 10 Things

Ashley Lauren Perez

Aug 6, 2020
6 min

Not Sure What to Include in Your Recruitment Marketing Content Strategy? Consider These 10 Things

Investing time to focus on written content will make a huge difference in your recruitment marketing strategy. Find out how to do it here.

Organic And Paid Marketing Channels: How You Can Optimize Your Recruitment Marketing Strategy

Ashley Lauren Perez

Jul 16, 2020
9 min

Organic And Paid Marketing Channels: How You Can Optimize Your Recruitment Marketing Strategy

Do you want to optimize your recruitment marketing strategy? Learn more about organic and paid options here.

The Recruitment Marketing and Consumer Marketing Comparison (And The Strategies You NEED To Steal)

Ashley Lauren Perez

Jul 1, 2020
6 min

The Recruitment Marketing and Consumer Marketing Comparison (And The Strategies You NEED To Steal)

To attract the right talent with your recruitment marketing strategy, consider which consumer marketing tactics you can steal.

Ashley Lauren Perez

May 20, 2020
1 min

Employer Branding Trends: Competitor Research & Measuring Your Brand

When planning your recruitment marketing strategy and content, ensure you’re making the most of your time and effort.

Ashley Lauren Perez

May 6, 2020
4 min

How to Measure your Employer Brand

Make the most of your time and effort. Setting up an analytics dashboard that allows you to track and measure your employer brand will help

7 Ways To Gather Employee Perspectives for Spotlight Content

Ashley Lauren Perez

Apr 2, 2020
4 min

7 Ways To Gather Employee Perspectives for Spotlight Content

When marketing your employer brand, you want to inject as much of your employees’ voices and perspectives as possible. Here are 7 ways you c

The Difference Between Employer Branding And Recruitment Marketing

Ashley Lauren Perez

Mar 12, 2020
3 min

The Difference Between Employer Branding And Recruitment Marketing

Do you know the difference between employer branding and recruitment marketing? We break it down for you here and explain why you need both.

How to Build a Recruitment Marketing Strategy

Ashley Lauren Perez

Feb 18, 2020
6 min

How to Build a Recruitment Marketing Strategy

Recruitment marketing brings your employer brand to life, engaging and converting quality candidates. Learn more and get the worksheet here.

Ashley Lauren Perez

Jan 8, 2020
4 min

3 Elements of a Complete Employer Brand Strategy

What are the core elements of a fully baked and impactful employer brand strategy? Learn more here.

Getting to the Heart of Employee Spotlights

Ashley Lauren Perez

Dec 18, 2019
3 min

Getting to the Heart of Employee Spotlights

What do you ask during employee spotlight interviews? When considering employee spotlights, think beyond simply illustrating the day-to-day

Beyond the Ping Pong Table: Stronger Ways to Showcase Company Culture

Ashley Lauren Perez

Nov 25, 2019
2 min

Beyond the Ping Pong Table: Stronger Ways to Showcase Company Culture

Learn how to leverage your perks as a way to better showcase your company culture.

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Are You Selecting the Right Marketing Channels for Your Employer Brand? Here's How to Find Out

How to Showcase Your Company Culture: 5 Tips for Crafting a Great Careers Blog

7 Creative Ways to Spark Life Into your Company Culture Videos

Launch your Content Strategy Today: 7 Easy Copywriting Tips For Beginners

How to Plan your Content Marketing Strategy + Free Checklist to Get you Started

Build your Recruitment Marketing Strategy on a Budget: 18 Tools and Resources to Use

Is Your Company Culture Statement Accurate? Here Are 9 Ways to Find Out

Attract More Candidates: 5 Tips to Optimize Your Recruitment Marketing Strategy

Beyond Written Content: 4 Additional Options to Elevate Your Recruitment Marketing Strategy

Not Sure What to Include in Your Recruitment Marketing Content Strategy? Consider These 10 Things

Organic And Paid Marketing Channels: How You Can Optimize Your Recruitment Marketing Strategy

The Recruitment Marketing and Consumer Marketing Comparison (And The Strategies You NEED To Steal)

Employer Branding Trends: Competitor Research & Measuring Your Brand

How to Measure your Employer Brand

7 Ways To Gather Employee Perspectives for Spotlight Content

The Difference Between Employer Branding And Recruitment Marketing

How to Build a Recruitment Marketing Strategy

3 Elements of a Complete Employer Brand Strategy

Getting to the Heart of Employee Spotlights

Beyond the Ping Pong Table: Stronger Ways to Showcase Company Culture

Harlow Creative Co. offers employer branding, marketing, and cloud technology services to support startups and SMBs during their growth phase.

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