How Employee Stories Enhance Your Employer Brand
Learn why employee stories are one of the strongest ways to enhance your employer brand and how to get started today.
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Ashley Lauren Perez
8 min read
Ready to invest in your employer brand? 6 things to consider before hiring an Employer Brand Manager
Hiring your first Employer Brand Manager? Here are 6 things to do first to set them up for success.
Ashley Lauren Perez
4 min read
How to Use Instagram for Employer Branding: 9 Content Ideas
Ready to launch your recruitment marketing strategy to attract great candidates to your company? Here are 9 easy ways to use Instagram.
Ashley Lauren Perez
4 min read
Why You Should Repurpose Your Recruitment Marketing Content (Plus 6 Ways to Do it!)
Want to get off the hamster wheel of content creation? Here are 6 ways to breathe new life into your developed content.
Ashley Lauren Perez
6 min read
8 Easy Steps for Building Your Recruitment Marketing Content Calendar with Trello
Learn how to plan your content marketing calendar with Trello. Click here to see these 8 easy steps.
Ashley Lauren Perez
4 min read
Employee Spotlight Examples: 5 Ways to Amplify Your Employees’ Voices
When it comes to employer branding, the voice of your employees is the most important tool to use. Their perspectives, experiences, and...
Ashley Lauren Perez
6 min read
Are You Selecting the Right Marketing Channels for Your Employer Brand? Here's How to Find Out
To help you battle the shiny object syndrome, here are a few things to consider when evaluating channels/platform for your employer brand.
Ashley Lauren Perez
5 min read
How to Showcase Your Company Culture: 5 Tips for Crafting a Great Careers Blog
What do you need to do to create a career- and culture-focused blog? Here are 5 suggestions to get you started.
Ashley Lauren Perez
4 min read
7 Creative Ways to Spark Life Into your Company Culture Videos
Have you included company culture videos in your recruitment marketing strategy? These videos are an important option to add to your...
Ashley Lauren Perez
7 min read
Launch your Content Strategy Today: 7 Easy Copywriting Tips For Beginners
To say we’re overwhelmed with content is an understatement. Social media. Email marketing. Videos. Streaming services. The technologies...
Ashley Lauren Perez
6 min read
How to Plan your Content Marketing Strategy + Free Checklist to Get you Started
Whether you’re marketing your business to generate sales or doing recruitment marketing to attract candidates, your content marketing strate
Ashley Lauren Perez
4 min read
Build your Recruitment Marketing Strategy on a Budget: 18 Tools and Resources to Use
Build your recruitment marketing strategy. From design and editing to education and project management, we've got you covered.
Ashley Lauren Perez
5 min read
Is Your Company Culture Statement Accurate? Here Are 9 Ways to Find Out
Are your company culture and EVP statements accurate? Here are 9 ways to check PLUS suggestions on how to build your messaging.
Ashley Lauren Perez
5 min read
Attract More Candidates: 5 Tips to Optimize Your Recruitment Marketing Strategy
Want to scale your recruitment marketing strategy? Check out these 5 ways to optimize your strategy and attract more candidates.
Ashley Lauren Perez
3 min read
Beyond Written Content: 4 Additional Options to Elevate Your Recruitment Marketing Strategy
Visuals, audio, and events are great ways to bring your employer brand to life. Learn more about these recruitment marketing strategies.
Ashley Lauren Perez
6 min read
Not Sure What to Include in Your Recruitment Marketing Content Strategy? Consider These 10 Things
Investing time to focus on written content will make a huge difference in your recruitment marketing strategy. Find out how to do it here.
Ashley Lauren Perez
2 min read
Copywriting Tips for Small Business Owners: Why Voice is Important & How to Use it in Your Writing
Does your marketing copy fall flat when writing for your small business? Harnessing voice is an important skill to master and can make a...
Ashley Lauren Perez
9 min read
Organic And Paid Marketing Channels: How You Can Optimize Your Recruitment Marketing Strategy
Do you want to optimize your recruitment marketing strategy? Learn more about organic and paid options here.
Ashley Lauren Perez
6 min read
The Recruitment Marketing and Consumer Marketing Comparison (And The Strategies You NEED To Steal)
To attract the right talent with your recruitment marketing strategy, consider which consumer marketing tactics you can steal.
Ashley Lauren Perez
4 min read
Employer Branding Strategy: Researching Competitors and Talent Markets
If you want a competitive employer brand, you need to do your homework to help you differentiate yourself from all the other companies.
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