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Ashley Lauren Perez
6 min read
How Employee Stories Enhance Your Employer Brand
Learn why employee stories are one of the strongest ways to enhance your employer brand and how to get started today.
Ashley Lauren Perez
8 min read
Ready to invest in your employer brand? 6 things to consider before hiring an Employer Brand Manager
Hiring your first Employer Brand Manager? Here are 6 things to do first to set them up for success.
Ashley Lauren Perez
4 min read
How to Use Instagram for Employer Branding: 9 Content Ideas
Ready to launch your recruitment marketing strategy to attract great candidates to your company? Here are 9 easy ways to use Instagram.
Ashley Lauren Perez
4 min read
Why You Should Repurpose Your Recruitment Marketing Content (Plus 6 Ways to Do it!)
Want to get off the hamster wheel of content creation? Here are 6 ways to breathe new life into your developed content.
Ashley Lauren Perez
6 min read
8 Easy Steps for Building Your Recruitment Marketing Content Calendar with Trello
Learn how to plan your content marketing calendar with Trello. Click here to see these 8 easy steps.
Ashley Lauren Perez
4 min read
Employee Spotlight Examples: 5 Ways to Amplify Your Employees’ Voices
When it comes to employer branding, the voice of your employees is the most important tool to use. Their perspectives, experiences, and...
Ashley Lauren Perez
6 min read
Are You Selecting the Right Marketing Channels for Your Employer Brand? Here's How to Find Out
To help you battle the shiny object syndrome, here are a few things to consider when evaluating channels/platform for your employer brand.
Ashley Lauren Perez
5 min read
How to Showcase Your Company Culture: 5 Tips for Crafting a Great Careers Blog
What do you need to do to create a career- and culture-focused blog? Here are 5 suggestions to get you started.
Ashley Lauren Perez
4 min read
7 Creative Ways to Spark Life Into your Company Culture Videos
Have you included company culture videos in your recruitment marketing strategy? These videos are an important option to add to your...
Ashley Lauren Perez
5 min read
Is Your Company Culture Statement Accurate? Here Are 9 Ways to Find Out
Are your company culture and EVP statements accurate? Here are 9 ways to check PLUS suggestions on how to build your messaging.
Ashley Lauren Perez
9 min read
Organic And Paid Marketing Channels: How You Can Optimize Your Recruitment Marketing Strategy
Do you want to optimize your recruitment marketing strategy? Learn more about organic and paid options here.
Ashley Lauren Perez
6 min read
The Recruitment Marketing and Consumer Marketing Comparison (And The Strategies You NEED To Steal)
To attract the right talent with your recruitment marketing strategy, consider which consumer marketing tactics you can steal.
Ashley Lauren Perez
4 min read
Employer Branding Strategy: Researching Competitors and Talent Markets
If you want a competitive employer brand, you need to do your homework to help you differentiate yourself from all the other companies.
Ashley Lauren Perez
4 min read
Leverage These Partners and Tools to Activate Your Employer Brand
As an employer brander, your time, skills, and resources are limited. By partnering with others and using different tools, you can take your
Ashley Lauren Perez
1 min read
Employer Branding Trends: Competitor Research & Measuring Your Brand
When planning your recruitment marketing strategy and content, ensure you’re making the most of your time and effort.
Ashley Lauren Perez
4 min read
How to Measure your Employer Brand
Make the most of your time and effort. Setting up an analytics dashboard that allows you to track and measure your employer brand will help
Ashley Lauren Perez
1 min read
Auditing Your Employer Brand: What To Consider [VIDEO]
Auditing your employer branding regularly is essential. As your company grows and evolves, the market shifts, and competitors gain traction,
Ashley Lauren Perez
3 min read
The Difference Between Employer Branding And Recruitment Marketing
Do you know the difference between employer branding and recruitment marketing? We break it down for you here and explain why you need both.
Ashley Lauren Perez
6 min read
Employer Branding Strategy: Quick Tips To Get You Started
In the war for talent, building a strong employer brand is more important than ever to attract, nurture, and convert skilled candidates.
Ashley Lauren Perez
3 min read
5 Reasons Why Startups and SMBs Need to Invest in Employer Branding
With employer branding, a little can go a long way. Startups and SMBs can still make an impact. See the 5 reasons you should invest here.
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