Auditing Your Employer Brand: What To Consider [VIDEO]
Updated: May 20, 2020
Congratulations! You’ve worked hard to build an employer brand you’re proud of. You’ve uncovered what makes your company uniquely special. Now, you’re showcasing your employees and creating compelling content that builds awareness and converts passive candidates into active ones. But now what?
Sorry to say, but the work isn’t done after you’ve completed the intensive process of building your employer brand. In fact, it’s just the beginning.
As your company grows and evolves, the market shifts, and competitors gain traction, you need to consider how this impacts your employer branding and recruitment marketing strategies.
Simply stated: is what you’re claiming still true? And is it still attractive?
Regularly auditing your employer brand is essential for ensuring you don’t fall behind and you’re not accidentally doing a bait and switch for new hires.
In this video, we’ll cover:
Why it’s important to do a regular audit
How often you should audit your employer brand
The key areas you should look at
Watch it here:
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